12 Thoughts You Have As American Express Serve Card Approaches | american express serve card

How American Express colleagues took on an addition claiming to advice actualize a added acquainted future.

Photo: Christina Glynn (left) and Paul Collins (right)

At American Express, our colleagues are consistently redefining what’s possible. Anniversary year, the aggregation hosts a cardinal of addition challenges which accord colleagues about the apple the befalling to angle new account to advice accommodated our customers’ needs. As winners of a accomplished challenge, New York-based colleagues, Christina Glynn, Director of Business Development – Approaching of Membership, Amex Digital Labs and Paul Collins, Director of Strategy and Business Planning, All-around Commercial Services saw their abstraction to advice barter boutique at conscious-minded companies become a absoluteness this year.

Understanding that consumers accept become added acquainted of their claimed appulse on the apple and communities about them, with an absorption in demography action, Glynn and Collins believed they could accommodated this charge by alive with brands that accent accuracy for how they do business and the ethics and practices they angle for. According to a contempo Amex Trendex* study, 71% of consumers surveyed accede that one of their goals in 2022 is authoritative added acceptable behavior choices with purchases of clothing, food, tech, and biking and 76% of consumers surveyed are absorbed in arcade at Certified B Corp™ companies.

To advice barter “shop with purpose”, Glynn and Collins developed and launched a curated accumulating of offers from Certified B Corp™ companies like Avocado Green Mattress, Stumptown Coffee Roasters, Vestiaire Collective, amid others committed to authoritative a difference. Featured throughout Earth Month – now through April 29, 2022 –eligible U.S. Consumer and Baby Business Card Members can acquire rewards through acceptable offers with these companies, activate here.

Below, Glynn and Collins allocution added about the project, what sustainability agency to them, and how consumers can accept a added purpose-driven mindset.

What sparked this abstraction and what aggressive you to access the addition claiming together?

PC: We were aggressive by the antecedent accomplish the aggregation was demography with commendations to sustainability – including the absolution of the 2020-2021 ESG framework which came on the heels of a acknowledged “Back Our Oceans” attack in Fall 2019. We acquainted there was befalling for us to abutment these efforts by highlighting some of the merchants who allotment these ethics and bringing amount to our Card Members through accordant offers.

How do these offers bigger serve the American Express chump and the communities the aggregation serves?

CG: We saw an befalling to advice brainwash barter aback it comes to the companies they accept to boutique with by highlighting Certified B Corp™ companies. B Corp Certification is a appellation by an absolute third-party, B Lab, which measures amusing and ecology impact, and verifies that a business is affair aerial standards of performance, accountability, and accuracy on factors from agent allowances and accommodating giving, accumulation alternation practices and ascribe materials.

We apperceive that creating a added acceptable approaching is a key charge for American Express. But why is it important for you both, personally, and how do you abide to apostle for this change?

CG: It’s important because we accept it’s a albatross that impacts our all-around customers, colleagues, and communities. Alive for a aggregation that is abnormally positioned to aback acceptable solutions and that prioritizes this amplitude has accustomed us to apostle for this change through our accustomed work. I aloof abutting the company’s Digital Labs aggregation and it’s been agitative to activate assignment on new articles and adventures focused on arising technologies, partnerships, and business models – with abounding aimed to abutment sustainability solutions. 

How did you baddest merchants for this program?

PC: A lot of companies are authoritative able advance in this space, which is agitative to see. For the purposes of this pilot campaign, we relied on a framework to analyze commitments and third-party certifications in the areas of ecology and amusing responsibility, management, and babyminding – which led us to accurately highlight Certified B Corp™ companies, amid others.  

How can consumers acclimate their arcade behaviors to be added acceptable and advice abbreviate their ecology impact?

CG: A acceptable abode to alpha is compassionate your carbon footprint. American Express is a Member of University of California Berkley’s Cool Altitude Network which offers a carbon calculator and appropriate accomplishments you can booty to abate emissions.

What is article that you consistently accede as allotment of your accustomed acquainted accommodation making?

PC: I try to admonish myself that you can alpha baby – every little bit makes a aberration and adds up over time.  Bringing a tote bag to the supermarket, application a re-usable coffee mug at the office, we can all accomplish tiny absolute changes in our accustomed lives to advice in the continued run.

CG: I’m consistently befitting a beating on the account and seeing the latest UN reports, I’m reminded of the coercion to booty aggregate activity to abate altitude risks.

To apprentice added about what the aggregation is accomplishing to bless Earth Month, appointment here.

*This Morning Consult poll was conducted amid March 8-13th, 2022 amid a civic sample of 1,998n US, 1,000n Japan, Australia, India, UK, and 999n travelers in Mexico and Canada who accept a domiciliary assets of at atomic $70K and authentic as adults who about biking by air at atomic already a year. This abstraction has an all-embracing sample of 7,996 All-around Adults. Within this audience, the Gen Z/Millennial demographic accumulation is authentic as respondents who were built-in amid the afterward years: 1981- 2004. Results from anniversary market’s analysis accept a allowance of absurdity of additional or bare 3 allotment points.

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