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Rebrand reflects company’s transformation to a tech-forward provider of payment, lending and extenuative solutions

COLUMBUS, Ohio, March 23, 2022--(BUSINESS WIRE)--Alliance Abstracts (NYSE: ADS) today appear it will now be accepted as Bread Financial, a tech-forward banking casework aggregation that provides simple, alone payment, lending and extenuative solutions. After a multi-year transformation to accumulate its business model, Bread Banking has emerged as a avant-garde banking casework aggregation backed by technology and belvedere solutions that empower today’s consumer. The company’s above-mentioned market-facing brands are now unified beneath the singular, adamant Bread Banking brand.

This columnist absolution appearance multimedia. View the abounding absolution here: https://www.businesswire.com/news/home/20220321005864/en/

"This is a axis point for the company, as our new cast represents the cardinal administration of our business transformation to a modern, tech-forward banking casework company," said Ralph Andretta, admiral and arch controlling officer, Bread Financial. "Combining the affection and hustle of a fintech with the conduct and adherence of a absolute bank, Bread Banking will abide laser focused on carrying the innovative, omnichannel payment, lending and extenuative solutions that consumers now appeal at every date alternating their banking journeys."

Built on the attempt of choice, affluence and trust, Bread Banking provides simple, alone solutions that empower consumers to buy, borrow and save their way, including proprietary direct-to-consumer acclaim cards and deposits. Bread Banking additionally drives advance and adherence for its ally through a digitally enabled, white-label artefact apartment that includes clandestine characterization and co-brand acclaim cards, chapter loans and buy now, pay after (BNPL).

"While we are alteration our name and brand, as able-bodied as adorning our cardinal focus to accommodate added direct-to-consumer products, the basal elements that collection our decades-long success will abide intact," said Val Greer, controlling carnality admiral and arch bartering officer, Bread Financial. "Specifically, this anniversary starts with our assembly — the affection of our aggregation — and our customer-focused, results-driven, award-winning culture. We will abide to body on our 30-year bequest of creating amount for our partners, and as we transform, we will abide advance in abstracts and analytics, avant-garde technology, and agenda capabilities that accommodated the needs of our ally and consumers."

Story continues

Bread Financial’s ancestor aggregation is now Bread Banking Holdings, Inc., aforetime Alliance Abstracts Systems Corporation (NYSE: ADS). The company’s accepted banal will activate trading beneath a new ticker attribute — BFH — on the New York Banal Exchange on April 4, 2022. Bread Financial’s two coffer subsidiaries — Comenity Coffer and Comenity Capital Coffer — will absorb their accepted names.

For added information, appointment BreadFinancial.com.

About Bread Financial

Bread FinancialTM (NYSE: ADS) is a tech-forward banking casework aggregation accouterment simple, alone payment, lending and extenuative solutions. The aggregation creates opportunities for its barter and ally through digitally enabled choices that action ease, empowerment, banking adaptability and aberrant chump experiences. Driven by a digital-first approach, abstracts insights and white-label technology, Bread Banking delivers advance for its ally through a absolute artefact suite, including clandestine characterization and co-brand acclaim cards, chapter lending and buy now, pay after (BNPL). Bread Banking additionally offers direct-to-consumer solutions that accord barter added access, best and abandon through its branded payment, lending and extenuative products.

Formerly Alliance Data, Bread Banking is an S&P MidCap 400 aggregation headquartered in Columbus, Ohio, and committed to acceptable business practices powered by its 6,000 all-around associates. To apprentice added about Bread Financial, appointment BreadFinancial.com or chase us on Facebook, LinkedIn, Twitter and Instagram.

Forward-looking statements

This absolution contains advanced statements aural the acceptation of Area 27A of the Securities Act of 1933 and Area 21E of the Securities Exchange Act of 1934. Advanced statements accord our expectations or forecasts of approaching contest and can about be articular by the use of words such as "believe," "expect," "anticipate," "estimate," "intend," "project," "plan," "likely," "may," "should" or added words or phrases of agnate import. Similarly, statements that call our business strategy, outlook, objectives, plans, intentions or goals additionally are advanced statements. Examples of advanced statements include, but are not bound to, statements we accomplish regarding, and the advice we accord with account to, our advancing operating or banking results, admission or achievement of cardinal initiatives including our adeptness to apprehend the advised allowances of the aftereffect of our LoyaltyOne segment, approaching allotment declarations, and approaching bread-and-butter conditions, including, but not bound to, bazaar altitude and COVID-19 impacts accompanying to abatement measures for impacted borrowers and depositors, activity shortages due to quarantine, and abridgement in appeal from clients. We accept that our expectations are based on reasonable assumptions. Advanced statements, however, are accountable to a cardinal of risks and uncertainties that could account absolute after-effects to alter materially from the projections, advancing after-effects or added expectations bidding in this release, and no assurances can be accustomed that our expectations will prove to accept been correct. These risks and uncertainties include, but are not bound to, factors set alternating in the Risk Factors area in our Annual Report on Form 10-K for the best afresh concluded budgetary year, which may be adapted in Item 1A of, or abroad in, our Quarterly Reports on Form 10-Q filed for periods consecutive to such Form 10-K. Our advanced statements allege alone as of the date made, and we undertake no obligation, added than as appropriate by applicative law, to amend or alter any advanced statements, whether as a aftereffect of new information, consecutive events, advancing or hasty affairs or otherwise.

View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20220321005864/en/

Contacts

Bread Financial

Brian Vereb – Investor Relations614-528-4516Brian.Vereb@alliancedata.com

Shelley Whiddon – Media214-494-3811Shelley.Whiddon@alliancedata.com

Rachel Stultz – Media614-729-4890Rachel.Stultz@alliancedata.com

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